Is PPC Right For Your Business?

Is PPC Right For Your Business?

Paid ads can accelerate your business to a whole new level, but how do you know if it’s right for your brand?

PPC works best when your customer acquisition cost is much lower than the value of your average customer.

Maybe you’re a retail brand with an average order value of £30, it would likely be worth running PPC if you can make a sale for £5-£10 at a time as you’ll instantly make the returns necessary to reinvest in your business and keep the lights on too.

But what if the acquisition cost is higher? Maybe you’re a therapist with sessions that are booking at £50 per hour. In this industry your acquisition cost might be more than the price of a session, at £120 for example. This makes it trickier but ultimately if the typical lifetime of a client was 6-12 sessions then you’ll ensure that the acquisition cost is covered and the rest can go towards marketing to the next client.

There is no one-size-fits-all approach to PPC marketing - It takes planning, optimisation, and testing but for most businesses it can work.

Testimonials

  • “ThePink.Agency really went out of their way to make sure it was absolutely spot on for me. Wish I’d have reached out sooner.”

    Ellie - Ellie Olivia Artistry

  • “ThePink.Agency has been really helpful with managing my Google ads. My ads work really well, I'm so happy!”

    Katie - The Hypnotherapy Den

  • "ThePink.Agency are one of the best in the game. Would recommend to anyone looking to level up their online presence or sales."

    Ryan - Fine Classics Plugins

  • "ThePink.Agency are excellent to work with. They listened to our requirements and delivered results we could only have dreamed of before."

    Adam - BoxBoxBox

  • Brilliant service. ThePink.Agency talked me through everything and presented me with different options. Customer engagement shot up after the ads were posted!

    Max - After School Club Party

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